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How many on this Board remember the Pinto fiasco? Ford certainly did drop the ball on that one (i.e., Toyota), and is just getting over that hump which occurred many years ago. Well, it appears that GM is now in that quandary with its Jeep Grand Cherokee and Liberty models. See: http://editorial.autos.msn.com/blogs/blog--chrysler-denies-f...

This attitude may be good for Ford, since Ford has now learned its lesson.

Donna
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You mean Chrysler, not GM.

Ironically, Ford has its own gas tank recall at the moment. That's curious. Perhaps the feds have been probing gas tank issues industry wide? IDK. It's just strange that both pop up at the same time.

http://www.nydailynews.com/autos/ford-fuel-tank-recall-affec...

Peter
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Yeah , read the news today not happy but what can you do. Hopefully they got it in time. Can the cost of a recall like this be estimated or do we have to wait and see what it will cost F and its share holders down the line ?

James
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Can the cost of a recall like this be estimated or do we have to wait and see what it will cost F and its share holders down the line ? -- James

Financial cost:

You'd need to know:

* how much time does it take to determine if that specific vehicle has the problem

* how complex is it to fix (including what needs to be taken apart/assembled and what new parts are needed. Also, how to be sure the repair is done correctly

* with any recall, there are costs associated with repeated attempts to get people to bring in the vehicle

* Will the Company provide the bottom line? Probably not, unless it's really a monumental sum. Otherwise, it'll be buried in overall warranty costs that are shared each quarter.

Other: What's the cost to Ford due to the impact on consumer opinion and how this affects whether this product.... or other Ford products.... remains on buying evaluation lists. We as shareholders will never see this data.

Rob
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Such a unique experience when Ford has a recall.

My question....what fascination does Ford have with Fire? It seems to be an issue with many of their product recalls for many years. Not that they have many recalls, heaven forbid.

It's only a gas tank, and before that, it was only engine fires, contained within the engine compartment. Nothing really serious to worry about. It's not like they has a Costco rubber floor mat stuck on an accelerator pedal, nothing that bad.
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Thanks Rob, guess the real cost will be in PR. Like I said hope they got it early enough to prevent any serious incidents and bad PR.


James
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http://www.fool.com/investing/general/2013/06/04/the-truth-a...


Takes alittle of the sting out of it !


James
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http://www.fool.com/investing/general/2013/06/04/the-truth-a......


Takes alittle of the sting out of it !


James
____________________

Why is that?
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The story is that Ford is voluntarily recalling its vehicles, whereas Chrysler refuses to do so. We shall see what the Feds do for Chrysler. In the interim, the more time elapses due to Chrysler's attitude, the less confidence the general public will have in that automaker. Hooray for Ford for taking the bull by the horns and ridding itself of the problem.

Donna
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Lordy, Lordy, Lordy!!! The news media is having a field day with this one. (CNN, MSNBC, etc.) In addition, they are obtaining feedback from individuals regarding this problem. Now, I wonder what Chrysler is going to do. Quite frankly, I am having fun with this one. Glad it's not Ford.

Donna
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