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http://www.fool.com/News/mft/2005/mft05041217.htm?ref=btp

GM's Malibu Stacy Moment
By Seth Jayson (TMF Bent)
April 12, 2005

Anyone remember the episode of The Simpsons where the makers of Malibu Stacy spend an entire night coming up with a way to save the doll from the threat of Lisa Lionheart? The solution? The same old Malibu Stacy -- with the addition of a hat.

Malibu Stacy, meet GM (NYSE: GM) and its new name-badge plan. Yes, you heard me right. One of GM's efforts to shore up its shaky finances is a renewed effort on branding.

"The GM name speaks to people," says Mark LaNeve, GM North America vice president.

You bet it does, Mark. But what does it say? ...
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