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Goodyear Shreds Private-Label Brands
By Rich Duprey (TMF Cop)
June 26, 2006

Continuing its plan to focus on only the most profitable parts of its core business, U.S. tire maker Goodyear (NYSE: GT) is scrapping some of its North American private-label businesses. This seems like a sound decision, even though the 10 brands being cut contributed some $300 million to revenues last year. Goodyear's 8 million private-label units represented almost 8% of the North American total tire output in 2005, but they only accounted for 3.4% of the company's $9.1 billion North American revenues. Goodyear manufacturers about 50 private-label brands under names such as Roadhandler, Monarch, Lee, Douglass, and Star......
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