He did lament Ms. Reynolds’s choice of a name for her Web effort. “It seems to me that the whole process deserves more dignity,” he wrote in an e-mail message. Just to play devil's advocate, if you go out and look for a generic financial planning name there is plenty of stuff out there. I think she is attempting to get people's attention and the course, 'undignified' name is part of that. If it works, she will have achieved her goal.
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