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Author: earthelder Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 19348  
Subject: Hershey Quandry Date: 1/9/2006 6:35 PM
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A Fool (subscriber to RYR and SA) seeks support from fellow retirees:

My dad, a great businessman and stock picker (and generous!), bought Hershey years ago in my name, along with several other solid companies (no funds). Until his death in May/04, he managed the portfolio with great success.

Knowing absolutely nothing about investing when he died, I have taken it on myself to learn, learn, learn everything I can, to try to make some informed decisions, especially since I am retired and this is my sole income source for the rest of my life. Motley Fool has been my greatest teacher here and I am really enjoying the process.

Now, I have a very large position in HSY which represents waaay too many eggs in that sweet basket. After watching it ride up last year, I now see it coming back down. If I weren't already so heavily invested, I'd probably see this as an opportunity to buy more shares in what I still believe is a great company.

However, given my situation, I've decided to gradually sell some HSY using dollar cost averaging, in order to buy a few TMF recommendations, both to diversify and to get to a better asset allocation (am 95% invested in just 4 stocks!).

Yesterday, I placed a limit order to sell at $55.00. I know how bad (and futile) it is to try to time the market, but I don't want that order just hanging out there as HSY continues to decline (closed at $54.40 today). Don't know whether to re-do the order with a limit of $54.00 or wait and see if it gets to $55~~?

Long story, but would appreciate the support of the usual Foolish wisdom here.

Thanks in advance ~~Good Year Wishes to All!

P.S. have also posted this on HSY board
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