Message Font: Serif | Sans-Serif
No. of Recommendations: 0

Hey, Where's Marshall Field's?

By Brian Gorman
September 21, 2005

What's in a name? Apparently not much, as far as Federated Department Stores (NYSE: FD) is concerned.

The retailing giant announced yesterday that in the wake of its purchase of May Department Stores, it will scrub the venerable Marshall Field's name from the locations that carry that moniker and replace it with Macy's. The move was immediately praised by business analysts and decried by traditionalists. So who is right? Well, for the most part, the business analysts, but it turns out the traditionalists have a point...
Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.