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http://www.fool.com/News/mft/2005/mft05092121.htm?ref=btp

Hey, Where's Marshall Field's?

By Brian Gorman
September 21, 2005

What's in a name? Apparently not much, as far as Federated Department Stores (NYSE: FD) is concerned.

The retailing giant announced yesterday that in the wake of its purchase of May Department Stores, it will scrub the venerable Marshall Field's name from the locations that carry that moniker and replace it with Macy's. The move was immediately praised by business analysts and decried by traditionalists. So who is right? Well, for the most part, the business analysts, but it turns out the traditionalists have a point...
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