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Hi Brett;

I don't own any Coca Cola (KO) and I don't have a DRIP. But as an investor, I would tell you that you need to ask yourself some questions.

How long before I actually need the money I've invested in KO?
How much am I currently contributing to purchase additional KO shares?
What is the intrinsic value of KO?
What is the earnings power value of KO?
Why did I invest in KO in the first place?
Have the reasons I invested in KO to start with, changed?

Based on my particular style of investing, I value KO in the $27 to $29 range. It's currently trading in the $53 range. What this tells me is that eventually the market price is going to start moving toward the value price, which means your re-invested dividends are going to be buying more shares, which will reduce your cost basis over time.

So were I you, I would do three things in this exact order.

First, I would be letting my re-invested dividends work their magic, knowing that the longer they work the more magical they become.

Second, I would forget I even owned a KO DRIP. As long as the company pays a dividend, and you don't need the money in a year, just encourage folks to consume the products YOUR company makes.

Third, and listen up cause this is the SINGLE most important thankful you live in Texas!


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