Hi JB,

Also, Since the business it so tied to racing, and although my perception is that the popularity of racing is increasing, what would happen if the popularity decreased? I thought it might be fun to look at some trend analysis of the racing industry... tv viewers, race track attendance, etc. There has bound to be a strong correlation between ATN revenues and some racing industry data. Have you done anything like that or seen any reports to that effect?

Here are some links that might help. But I found it harder to get attendance records after 2000, other than television viewer statistics.
You might run a www.google.com search on the different Nascar races. The links below give names to the different divisions. For instance, a google search on Winston Cup attendance for a certain year might turn up some extra information. That might be a way of trying to fill in some attendance blanks. It appears that the attendance is growing faster than other sporting attractions from some of the links below.

http://www.daimlerchrysler.com/index_e.htm?/news/top/1999/t91015_e.htm

http://www.jerrodsessler.com/marketing3.htm

http://www.geocities.com/racndeb/Stats.html


http://www.pacpubserver.com/new/enter/3-25-99/nascar.html

http://capraceteam.com/cover/whynascar.html

http://www.stockcars.net/sponsors.html

http://www.motorsports2000.net/attendan.htm

tom