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Hi Kahuna,

I got off this train some time back. I agree there are too many questions still here to consider buying in again.

The novelity and outragious expense of single-cup coffee service is simply not compelling for consumers.


Here is where I disagree. The consumer and office demand is clearly there. True it does not represent a value proposition in terms of cost, but the convenience and variety are indeed compelling. Starbucks had a hand in opening America up to a variety of tastes in their coffee preferences, and GMCR is conveniently satisfying those for low volume home and office use. Its a good product, but its high expansion days are likely behind them, as was true (in the US) of Starbucks a few years back as well.

TMFHelical
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