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Author: TMFHelical Big gold star, 5000 posts Old School Fool Coverage Fool CAPS All Star Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 599  
Subject: Re: GMCR Gets Cut-in-half on Rev. Miss... Date: 5/3/2012 1:55 PM
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Hi Kahuna,

I got off this train some time back. I agree there are too many questions still here to consider buying in again.

The novelity and outragious expense of single-cup coffee service is simply not compelling for consumers.

Here is where I disagree. The consumer and office demand is clearly there. True it does not represent a value proposition in terms of cost, but the convenience and variety are indeed compelling. Starbucks had a hand in opening America up to a variety of tastes in their coffee preferences, and GMCR is conveniently satisfying those for low volume home and office use. Its a good product, but its high expansion days are likely behind them, as was true (in the US) of Starbucks a few years back as well.

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