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Off the top of my head (I haven't read their SEC statements for about a year) sales of treadmills and other exercise equipment never really made up a large portion of RBK's income/earnings. With that in mind, I'd recommend you find a few more reasons before deciding to invest in the company. Of course, having the hottest treadmills is good for a company that focuses on running, but I'd like to have more to the story or some confirmation that the popular treadmills mean popular shoes.

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