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The NYT talked to Daniel A. DeMatteo, vice chairman and chief operating officer and Bob McKenzie, GameStop’s senior vice president for merchandising about casual gaming and their plans for the upcoming holidays.

Two items of interest:

DeMatteo said the casual gamer and the gift-giver do not always know what they want, so GameStop is setting up two new sections in each of its stores this holiday season to appeal to the new customers. One will focus on music games, anchored by the dueling rock ’n’ roll games Guitar Hero III from Activision and Rock Band from MTV Games. Mr. McKenzie said he also expected the new SingStar game from Sony to appeal especially to girls and for the High School Musical game from Disney to appeal to children of both sexes.

In the same vein, GameStop is also establishing special sections dedicated to children’s and family-friendly titles. “This is for the gift-giver who is not coming into our stores on a regular basis,” Mr. McKenzie said. “This section is anything from Mario Kart to Zoo Tycoon to Nintendogs. The Cars game has been a big seller, Lego Star Wars, Hannah Montana and so on.”


Looks like good moves from my perspective.
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