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Author: them Big red star, 1000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 16444  
Subject: Re: e-mail lists? & introduction Date: 5/7/2003 5:41 PM
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How can I capture and manage and e-mail list to send marketing information to customers without allowing everyone to see everyone else's e-mail addresses?
and
In essence, what she'd like for the customers to do is to register with the site (provide their e-mail address)...
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That's a reasonable starting place, in terms of growing a mailing list (although "capture" can have negative connotations...).

Just please confirm those addresses before adding them to your list - they have NOT legitimately opted in prior to being confirmed. Also, if anyone ever tells you they have purchased an "opt-in" list, they are either a liar or a fool. In either case, you don't want anything to do with their list - it is dirty, by definition.

For an excellent discussion on avoiding abuse in mailing lists, MAPS has a good page at:
http://www.mail-abuse.org/manage.html

a small excerpt:
* Permission of new subscribers must be fully verified before mailings commence. This is usually accomplished by means of an email message sent to the subscriber to which s/he must reply, or containing a URL which s/he must visit, in order to complete the subscription. However it is implemented, a fundamental requirement of all lists is for verification of all new subscriptions.

Note that this confirmation email is not an excuse to advertise or include any other content besides offering the opportunity to confirm the subscription request. If no action is taken, nobody is subscribed.

The two fundamental premises are:
* All communications must be consensual.
* No one should ever have to unsubscribe from a list they did not intentionally subscribe to.


Good luck - and please report back on how things go!
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