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I have discovered a great tool to aid you in determining what price to ask for a company stock. My online trading tool, Datek, explained how to use it.

It's called Island. Island is an ECN (Electronic Communications Network). An ECN is an electronic order-matching system that internally matches buy and sell stock orders that brokers enter electronically.
The Island ECN is the 2nd largest ECN today.

The ECN marketplace didn't really emerge until January 1997 when Nasdaq adopted new order-handling rules. Nasdaq has since become a market where customer orders are displayed and represented quickly to the rest of the marketplace. Previously, market makers could delay filling orders until stock prices moved in a direction that enabled them to earn more of a profit.

To see who is trying to buy and sell a stock, go to:

Note: Only Nasdaq company symbols work (such as MSFT).
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