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I agree with Hawkwin. It's a publicity stunt. There are many bigger killers than breast cancer...

"The 10 leading causes of death by broad income group (2008)"

High-income countries	Deaths in millions	% of deaths
1. Ischaemic heart disease 1.42 15.6%
2. Stroke and other cerebrovascular disease 0.79 8.7%
3. Trachea, bronchus, lung cancers 0.54 5.9%
4. Alzheimer and other dementias 0.37 4.1%
5. Lower respiratory infections 0.35 3.8%
6. Chronic obstructive pulmonary disease 0.32 3.5%
7. Colon and rectum cancers 0.30 3.3%
8. Diabetes mellitus 0.24 2.6%
9. Hypertensive heart disease 0.21 2.3%
10. Breast cancer 0.17 1.9%

For the record, I have nothing against boobies or raising money for healthy boobies. :-)

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