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Author: DCWD40 Big gold star, 5000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 591  
Subject: Re: Ron Johnson, ex-Apple Date: 1/27/2012 2:39 AM
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I am glad to see your post. I was going to write something last Thursday, when I purchased February in-the-money call options, but decided to pass when I noticed there wasn't anyone here on a regular basis.

The stock action around the Ron Johnson presentation was a surprise to me. Instead of going up prior to the presentation and then trailing off, the stock (for me) went down before and after. Then there was today. I sold the option for a three-bagger...

I like what Johnson is thinking. JCP has wasted tons of money advertising and they don't have anything to show for the effort. Three price tiers, monthly specials, and a place at the center of the store for pre-sale and post-sale support sound like winners from a cost and service perspective.

The idea that a store would want to talk to you after the sale is certainly fodder for old cartoons (the Complaint Department) but the new idea that post-sales support isn't about complains is fresh. The Apple store is a great example of people wanting to get the most from their product after a sale. It will be interesting to see how and where they target this new way of serving.

I don't see a need to rush into this stock now. The buzz got noticed today. But the implementation of this will take months (maybe years) and JCP is now a premium priced retail stock. I see the ads for TV, with the new logo, saying 2.1.12... But, I can wait a lot longer than that.

Is there something in Mr. Johnson's presentation that caught anyone else's attention?

W.D.
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