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I bought into Balance Bar recently as well, but consider myself a longer term investor. I simply use and like their product. They're found in most stores and can usually be bought for a dollar or less. These things appealed to me.

Despite this loyalty, I too had the thought to sell off when it recently got to around $8, but chose not to do so for the following reasons:
1) I think that the health/ convenience food category still has a lot of growth left in it. The world is a much smaller and faster paced environment with the explosion of the internet. As it continues, I think people will rely on decent healthy products that are convenient and quick to consume.
2) Plus Q3 earning reports for BBar looked pretty good.(+33%)

I'm holding on to this one well into the next year.
Good luck with what you decide is right for you.

Steve
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