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I bought SCH because:

1. They do an excellent job for me as a private investor, and as admin of my company's SIMPLE IRA. I think their adaptation to online was first rate.

2. I thought they were not being recognized as an Internet play.

3. Discount and online investing will grow by significant amounts for many years to come.

4. One look at their five year history and you can see that you certainly wished you had owned this one nearly anywhere along the way.

So I bought last summer, today I'm at 108% gain. I think it is terrific. I would still buy today if I wasn't already holding.

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