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Author: wallwitz Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 626  
Subject: Re: just curious Date: 1/11/2000 12:20 PM
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I do not think that DCX is only about technology. It is very much about brand names. They get higher margins because they can convince people to pay more for the name. Car-buyers are mainly paying for the image. The technology is important, but only as a part of the image. Look at all these SUV: they are certainly no techno-gimmicks
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