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I don't see anything here to move the market away from the cheaper Chromebooks.

Me neither. A 10% education discount still seems like an insult, even if it's the same education discount Apple has always had. I don't know if Apple will give more of a discount for bulk purchases, but they should. I don't want Apple to make zero profit here, but they should accept the minimal profit in order in order to go all-in on education. Surely they want current students to become future Apple consumers.

Also, a cheap education bundle with iPad, Pencil and Keyboard seems appropriate, with the bundle price cheaper than the sum of the components.
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