Message Font: Serif | Sans-Serif
No. of Recommendations: 0
I had a friend who worked for years on the old Ranger program. They could never get funding for a big update because the financial story would never make sense. Ford minimized investment in the program, milked profits from it for years with the huge segment market share it had.... and eventually dropped it as required new investments for safety and emissions made the story unprofitable.

I could see Ford coming out with a small pick-up based off the C-platform (Focus or Transit Connect) or B-platform (Fiesta or B-Max)..... but that doesn't mean they'd sell it in the US. It's possible they'd just sell it in emerging markets.

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.