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I had a friend who worked for years on the old Ranger program. They could never get funding for a big update because the financial story would never make sense. Ford minimized investment in the program, milked profits from it for years with the huge segment market share it had.... and eventually dropped it as required new investments for safety and emissions made the story unprofitable.

I could see Ford coming out with a small pick-up based off the C-platform (Focus or Transit Connect) or B-platform (Fiesta or B-Max)..... but that doesn't mean they'd sell it in the US. It's possible they'd just sell it in emerging markets.

Rob
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