I just read that book, and I'm sure Pepsi was mentioned.Come to think of it, the book has an index, so I'll check -Pepsi's mentioned on pages 97 (strength of their brand name), 155 (their low capital expenditure), 141 (their high return on equity), and 12 (selling a unique product). So Pepsi does get some attention - Coke gets a lot more, though.
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