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I like the idea of making the customer an owner. I don't know if its pragmatic, but the sentiment is a good one.

As for cash back - has anyone ever actually gotten cash back, in the form of a check, aside from the dealer? I would assume that all buyers just use the cash back as part of the payment. Why would someone, especially when financing a car, take the cash back?

But back to the ownership idea - the original idea behind the concept is to engender a vested interest in the customer, and that is a noble one. Around here, with the news of the last foundry being closed and the idling (no pun intended) of one of two Cleveland engine plants for a year, the Ford story is not a happy one.

Maybe if Ford had attempted to engender that sense of ownership through DRP accounts for customers over the years rather than spending years relying on the buy American crowd and cheap gas to stay afloat, we wouldn't be seeing a company in such obvious distress. That and a few more vehicles released ahead of the curve, may have done something.

Again, I like the sentiment. And the 90 day hold could be enforced if options are granted for the next quarter and placed in the DRP account.

T. Allan

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