I realize the plural of anecdote is not data but... FWIW, my 3 teen and young adult daughters all think Lincoln is a cool nameplate and to be desired someday. They don't have such an interest in high end Euro or Japanese brands. Interesting... Lincoln apparently not viewed by them as a gramma/grandpa badge. Small sample but if Peter Lynch's 'pay attention to your wife and daughters" advice means anything it's worth a look. Don't know what it means. Small sample, SoCal coastal urban style sensibilities.
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