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I tend to agree that insider 'selling' due to options exercises aren't equivalent to an insider who owns shares selling them. Often these are vested over time and sold as soon as they mature. When I had stock options I sold them immediately because you don't want your portfolio to get over-weighted in the company you work for.

And you always want to sell enough to cover the taxes you'll be paying at year end. One exec I worked for bought $250k in vested options, kept them all, and got hammered when the stock (not Intel) crashed. She had to put another mortgage on her home to pay for the taxes, even though she had a huge loss on the shares. She got it back eventually, but had to cover in the meantime.

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