I think even Warren Buffet never had much more than 30% in Coke. :) P.S. to my last note (one of those, "Oh, I shoulda said this....." situations)Perhaps a more apt comparison is that other fella on the most wealthy lists, forget his name at the moment, but the one who started his own company, that software company, SmallSoft or something like that. Anyway, you and I and all the other people who are lucky enough to receive stock options as part of our belonging to a company, often have significant portions of our net worth tied up in that company. That's why the companies give options, in part, to give you a chance to see and enjoy the fruits of your labor. Now, yes, all financial advisors recommend diversifying, absolutely, but you clearly don't want to go to the extreme of, say, allowing options to expire unused for some spurious purist reasoning that exercising them would put your asset allocation out of whack.mathetes
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