I think you were referring to this when you mentioned their recovery strategy. I also ran across this in a description of the company:

Hey JB,
Yes, I mostly based my statement on that.

There has bound to be a strong correlation between ATN revenues and some racing industry data. Have you done anything like that or seen any reports to that effect?

well, I have yet to spare some time to look through industry data analysis, but normaly, I'd look for some sort of association run by one of those .org or .gov organizations. Also I often manage to find referrals to such associations under "industry overview" in a company annual report.

http://www.nascar.com/comm/ might be a good start

Regards,
MP