I wonder how big the market is for pickup trucks that let you carry stuff but which lack the macho image that seems to be such a big part of the market. Have you seen a breakdown of demand that splits out using them for tasks that need a pickup vs just being big and masculine? -- RH

No, but I think that's a good point.

A pick-up based off the Focus would be more like the old Chevy El Caminos or Ford Rancheros..... not a big hulking F150... and not even like a Ford Ranger.

The suggestion of building a stripped F150 and calling it an F100 is an interesting thought. I don't know if the economics and marketing would work out (could you strip enough out to be able to enable a significantly lower price, preserve margins..... and not goof up the brand image).

Rob