Message Font: Serif | Sans-Serif
No. of Recommendations: 0
I wonder how big the market is for pickup trucks that let you carry stuff but which lack the macho image that seems to be such a big part of the market. Have you seen a breakdown of demand that splits out using them for tasks that need a pickup vs just being big and masculine? -- RH

No, but I think that's a good point.

A pick-up based off the Focus would be more like the old Chevy El Caminos or Ford Rancheros..... not a big hulking F150... and not even like a Ford Ranger.

The suggestion of building a stripped F150 and calling it an F100 is an interesting thought. I don't know if the economics and marketing would work out (could you strip enough out to be able to enable a significantly lower price, preserve margins..... and not goof up the brand image).

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.