Message Font: Serif | Sans-Serif
 
No. of Recommendations: 1
I would stick with using year over year figures and would never compare successive quarters because it's like comparing apples and oranges. Seasonal differences can come into effect. For example, if you're doing a ranking for a retailer like Gap or Amazon, you wouldn't want to compare its super-busy Christmas quarter (ending Dec 31) with the mediocre quarter immediately prior (Sept 30), would you? Of course not. On the other hand, you might want to compare the Christmas quarter from this year with the Christmas quarter from last year to see if the company has shown improvement.

Year over year is the only comparison that makes any sense to me.

1953hogan
Print the post  

Announcements

What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement