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I write and produce commercials for a living. And after 15 years in advertising, I can tell you one thing: Commercials are a product of the advertising budget of the company and not an indicator of the financial health or promise of a company. In this case, your wife was watching that of a decent company with a decent ad agency, so DuPont warrants further due diligence. But commercials should only be an indicator of the voice of a company, and not the quality of a company.

Just think of how many dot-coms had great, award-winning commercials. They had the money to hire some of the best agencies in the business. Almost all of who are still trying to collect payment from empty offices.

As other posters have said, only use them as a starting point for due diligence.

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