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I'd imagine the ads were done in a manner to stay consistent with the site. Thus people will recognize the monopoly looking dude when they login for the first time. Hey, if it increases accounts, I wouldn't worry about it.

I'll continue to worry and to keep my money out of this stock. If I just wanted online accounts I'd have to go with Wells Fargo, which already has a million of them. It's not about increasing number of accounts so much as attracting profitable accounts. I doubt these ads tested well with small business owners and retirees, both of whom are much more savvy groups than the one courted by the Monopoly dude.

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