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if one lives anywhere near a blockbuster store

might as well use blockbuster

I have the BBI 3 out at a time and one in store freebee a month. Once in a bluemoon my Wife and I use the in store rental......if we want to roam the BB halls looking for a movie. The mailed and in store are not the same.......as you can see from the Netflix marketing material.

The BB coupons are a nice addition....but don't add much value IMO for me. I've brought my niece and nephew with me into BB and it's like a having a kids in a candy store.....so there is definite value if you have children.
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