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If that's the model Qualcomm chose, well there are two options: play or find another way to do it.<.i>

Qualcomm is providing a technology to the phone companies and the benefits to the phone are identical for all phone companies that use the chip. If the phone company has a $10 phone or a $10,000 phone the benefit to the phone is exactly the same.

So there are two fees that Qualcomm charges... 1) for the chip if they manufacture it, and 2) for the technology that is included in the chip. It is the second fee that Apple is fighting. Why should Apple pay Qualcomm more money than anyone else, simply because they want to load a phone with face recognition that requires a variety of extra chips and software plus everything else that makes an Apple phone exceptional? Qualcomm does nothing more to deserve that increased payment.

The technology is involved in cellular standards and as such is controlled by FRAND (Fair, Reasonable and non discriminatory). There is nothing reasonable about the Qualcomm approach. Soo, if a company want to "play" as you you put it, in the cellular phone game, Apple is working to "find another way to do it" by forcing Qualcomm to play by the rules in the FRAND standards game.

Qualcomm is doing nothing once the technology is in the phone. A reasonable person would say they don't deserve exceptional/differential payments just because the phone company wants to make a better phone.
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