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Shoeless Joe Jackson was referring to Ray Kansella's father and other dead players when he made the corn talk. For Airtran, it was building a new airplane maintenance hanger and 100 new 737 jets.

From the AJC:

Guy Borowski has a pristine office in a new $14 million hangar that AirTran Airways opened in Atlanta last month --- the first edifice the 10-year-old discount airline has ever built. A telephone and laptop computer are the only signs that AirTran's vice president of maintenance and engineering has occupied the bare office. He lives in a hotel because he's in the midst of moving from AirTran's Orlando headquarters, along with about 20 other employees.

http://tinyurl.com/2ce47
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