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Author: ItGoesToEleven Three stars, 500 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 75340  
Subject: Re: Factor in Senior Citizen Discount Date: 7/9/2004 10:43 AM
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I'm 40 and have no problem w/ business enterprises offering discounts to target market audiences. Students, Ladies Night, Seniors, Military, "Monday's Only", whatever -- it's up to each business owner to decide how to optimize the bottom-line. Optimizing the margin on each individual transaction can be penny-wise and pound foolish - why do you think "loss-leaders" are so prolific among retailers? Catering to targets via discounts can build volume, enhance loyalty and increase frequency.

I charge less rent for a police officer to rent a unit in a building than the other tenants. I do so because I believe that my net income is higher despite charging less than the maximum on a single unit.

If a consumer is unsatisfied with the price being charged, or the policies being promoted(say, subsidizing a certain customer base), then they simply must go elsewhere and punish the proprietor(while the target audience is incented to support the proprietor). That's what makes a market.

I boycott a local convenience store that sells and prominently displays smut magazines. I've spread the word among my friends and neighbors as well. I hope the place goes broke. However, I defend the right for the owner to target and even offer discounts to the "pervert market".

Finally - let's lose the whole "generation warfare" barbs. Each generation has it's share of heroes and heels. Let's just individually focus on being on the right side of that ledger. The rest will take care of itself.


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