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I'm a huge fan of soda and drink absolutely zero coffee. Never liked the taste. I must, however, second Selena's commentary on coffee use here at Fool HQ. It's rampant... Fools everywhere with big cups of java or heading down the street to the local Starbucks.

Perhaps sales of high-profile coffee items are increasing, while the everyday, "big can of Folgiers at home" coffee sales are decreasing.

NolaChere is definitely onto something. The HQ Fools are almost always holding Starbucks or some other high-profile brand rather than just a plain cup of joe. Maybe that's because of the social element inherent in going out for coffee. Like the difference between watching the Sunday Night Movie on your TV versus heading to the theatre for the real thing. Making a cup of coffee at home is purely utilitarian. Stopping at Starbucks is an activity -- a chance to get out of the office, meet up with friends, etc.

Anyhow, I've rambled long enough. Long live Coke!

TMF Speedy
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