I'm relatively new with all this as well. I started with Scottrade because I liked the $7 trades and they seem to have a larger variety of securities available for purchase. I opened an account with Sharebuilder recently and like the user interface better than Scottrade. Though the $4 trade is only good if you use the Auto. Inv. Plan. (otherwise it is $10). The AIP seems too limiting in that I can't just buy a stock when I see the right price. At the same time, it can be nice to have something automatic to free up my mornings so I can do other things.Good luck!
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