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I'm sitting with 100 shares at 13 and waiting. (Didn't see the sell rec on SA.) But bought cuz I really like flying JB. But airlines are just too hard a game to invest in. Watching credit crisis unfold before I buy more. I think JB should be a winner. ???

I never have understood why airlines find it so difficult to make money. It's not like there is much alternative to flying and I would think the investment in equipment would create quite a wide moat.

Fuel costs go up, so pass them along to the customers just like a gasoline station does. Instead they seem intent on cutting their own throats with pricing wars, hoping the other guys bleed to death before they do.

As for my JBLU shares, just selling calls on them thinking they may return to life some day.
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