I'm the type of shopper that I can't stand to pay full sticker/sucker price, so nearly everything I buy has been marked down at least once. But my former spouse once said something that really struck home: "We can't afford for you to save us any more money." So now I buy something only if I really really need it and/or it's such an unforgettable item that I'd buy it even if it wasn't on sale. "Would I pay full price for this?" If I answer no, then I don't buy it.
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