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No. of Recommendations: 1
I'm very flattered to get 12 recco's for a post. One thing about SRI that is glaringly obvious - it will never go out of fashion. The cash inflow scales will always tip our way.

Let's imagine a large appliance manufacturer is exposed for building a failure mechanism into a microwave oven or a washing machine, and at a pre-determined point in the machine's life it begins to perform less and less as it should. After a few costly repairs the owner decides to replace it.

To a shareholder who knows of this company's secret agenda and condones it the investment is a good one, but the moment the consumers at large find out, then the company is history. SR investors will not tolerate the cheating of innocent consumers, and they will choose honest management with modest, secure profits over dishonest management with better returns and a cloudy future.

And my point is: even those folks who don't care about right and wrong are gonna want their money in the SRI camp for the added security and growth.

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