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Author: greenmartian2 Big gold star, 5000 posts Top Favorite Fools Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 187  
Subject: Impression of AJ Wright? Date: 5/15/2003 4:50 PM
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Has anyone been to an AJ Wright? Can you tell me about them?

TJX's 10K says this about them:

A.J. Wright, a relatively young chain launched in fiscal 1999, brings our off-price concept to a different demographic customer, the moderate income shopper. A.J. Wright stores offer branded family apparel, accessories, shoes, domestics, giftware and special situation purchases. A.J. Wright stores average approximately 26,000 square feet.

The majority of the stores are located in Mass (13), Ohio (9), and New York (8). I have a call into the company to get them to describe it to me but I wanted a shopper's opinion. I'm really interested in what the 'moderate income' shopper is supposed to mean, given that the core concepts from this company already seem to target that segment. The reason I'm interested is pretty simple - in 4-5 years TJX saturates the Mar-Maxx concept (Marshalls, TJ Maxx) and AJ looks to be the best growth vehicle.

Any help you can give me would be much appreciated.
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