In the long term, I also believe that PEP has a stronger outlook because of its diversificated product line. I realize that KO is the most recognizable brand and has better margins, but is KO going to suffer in certain world markets because of anti-American backlash? I also agree that PEP may be a bit pricey right now. I think I'll sit back and see if it comes down a bit. Timing the market? Nah, just assuming that most any stock will go up and go down.
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