Insider buy: http://finance.yahoo.com/q/it?s=ETFC+Insider+Transactionshttp://finance.yahoo.com/news/ETrade-Agrees-on-Reverse-zacks...Our TakeE*Trade’s decision to implement the reverse stock split comes from the opinion that investors are undervaluing the stock and that a depressed stock price is preventing new investors from buying. Since a reverse split raises a stock's per-share price by eliminating a percentage of outstanding shares, it consequently gives an impression that the demand for the stock has picked up, thereby prompting momentum investors to purchase shares.Moreover, even the recent improvement in E*Trade’s earnings have not been able to attract investors, as a result of which the stock price of E*Trade continues to stagger at very low levels on Wall Street. This also reflects that the stock holds the risk of being de-listed in the market, which in turn justifies E*Trade’s reverse stock split decision as a quick rectification measure.
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