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Interesting idea. Doing a little research--Mars is privately-held and is, according to the company, an $18B business--whether that refers to the value of the company, the revenue run rate, or some other metric, I'm not sure. However, it appears that Mars does more than just candy--the company also has drink, main meal, and pet food businesses.

http://www.mars.com/global/About+us/About+Us.htm

Maybe Hershey could make a bid for just the snack food operations. It shouldn't have too many problems with the anti-trust reviews--Nestle would still remain as a large competitor. Hershey acquired my favorite truffle-manufacturer, Joseph Schmidt's,:

http://www.thehersheycompany.com/news/release.asp?releaseID=743393

so growth-via-acquisitions isn't out of the question strategically for the company.
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