Is anyone here familiar with it, and is it a useful supplement or is it hype?

Well, as familiar as Google allows anyone to be....

I think the answer is a sort-of "yes" to both. Seems to be another one of those MLM schemes like Mona Vie etc. so it'd be an income supplement (and always the potential to be hugely successful and make you as rich as Croesus) with associated hype.

That's what you meant, right??