It certainly isn't anything like the other 3 big sports in the US. Some major papers don't even carry stories during the SC finals game 7! It's like it doesn't exist in some cities and papers. With the other sports, even if a city doesn't have a team they will have BIG stories during BIG events. When sports are mentioned in movies and tv shows, they talk about the NFL, NBA, and MLB. NHL? It's rare and noteworthy when mentioned. Hockey is all but ignored.
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