It is a cyclical stock.....it's on a down cycle and people have just lost interest in this small little Savannah-based jeweler. Book value is greater than 12.....had a chance to sell at 13 but didn't sell til 10.50....great buy at 5-6 dollar range and it appears that it is heading back there. But if you look at estimates, they are way off since they did much better than expected for Christmas quarter. They will significantly beat estimates this year but the problem is there are no new investors out there....and very little volume....so when someone wants to sell....price usually dips quite a bit. Best thing to happen to this stock is for another company to buy them out.....grossly undervalued right now.