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It is nothing. You cannot deduct the value of the time which you provide to a charity. Similarly, if there was no money changing hands (from the company to the charity), it can't be advertising (again, no value).

If your wife's company has employees, and the employees actually provide the 3 sessions, you could make a rhetorical argument that you were donating the wages for the 3 sessions. But since the wages are already a deductible expense of the business, the point is moot.

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