It is really up to the business to set the value, but if they want a 'standard', I would go with market value. However, be careful how you write up the donation certificate. A few years ago I did some consulting work for a non-profit organization. We looked in to getting me a tax break in exchange for my time worked. Unfortunately, individuals can't 'donate professional time' to non-profit organizations for a tax deduction. I suspect it works the other way for your organization. I wouldn't 'bill time' to a business and ask for a charitable contribution for that specific amount. The business has to make a cash contribution based on what they think the value of your services has been (which could be based on hours worked * market value for skill). I'm assuming that is what you were planning on anyway, just wanted to be sure :)
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